Case Studies

Diagnostics in the wild.

Each Helix diagnostic is a decision document: the real growth constraint, why it exists, what to ignore, and what to do on Monday morning. Below are sample outputs across different stages and failure modes.

* All company names and confidential details have been removed or anonymized.

Product–Channel FitCase Study

Stony Hedgehog Corp.

Series A / GTM Build

Enterprise software · Workflow automation

Strong enterprise wins and high product–market validation, but no repeatable, measurable system for acquiring customers. Growth is opportunistic, not engineered.

ARR
$3.1M
YoY Growth
+145%
Logo Retention
89%
Story coming soonView diagnostic →
Product–Channel FitCase Study

FlightDeck Systems

Sub-$10M ARR · Turnaround

Prospecting enablement · Outbound automation

Strong early growth from Facebook outreach automation stalled as the market shifted. Helix helped rebuild positioning, lead quality, and customer enablement to restore sustainable growth.

ARR YoY
+33%
ACV
+26%
Churn YoY
−25%
Product–Market FitCase Study

FlowSight

Post-PMF / Scaling Breakdown

Prospecting enablement · Outbound automation

Once-validated product no longer delivers consistent value without heavy human intervention. Leadership scaled sales and CS while the product experience deteriorated.

ARR
$6.8M
YoY Growth
-10%
Annual Gross Churn
72%
Retention & ExpansionCase Study

Kumo

Post-PCF / Scaling Plateau

SaaS · SMB & Mid-Market

Acquisition was solved - demos up 7x, sales cycles down to 14 days - but growth stalled. Helix unlocked pricing, packaging, customer success, and product retention to turn existing customers into the engine.

NRR
95% → 115%
ARR Growth
75% → 140%
ACV
$58 → $290

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